Ronson starts with an anecdote about finding a Twitter profile tweeting mundane oddities in his name, actually a spambot set up by some academics who, despite his requests, refused to take it down. A humiliated Ronson orchestrated a vengeance by recording an interview with the academics, which he posted online and, as they were swallowed up in a storm of online criticism, he brought them to smacking justice. It is this first-hand experience that makes Ronson’s writing powerful; he knows what he is talking about. It is a horrible read, but we must experience its horror nonetheless. The book is an intervention of sorts.
Early on, starting with the shaming of Abigail Gilpin in 1942, Ronson gives a history of public punishment in America. Of how it was practised, enjoyed, chronicled by the media; and eventually put an end to, not because it was ineffective, but because it was too brutal. He talks about LeBon’s theory of group madness, notes curious stories like that of Judge Ted Poe, who was known to dole out publicly humiliating punishments to criminals instead of fines or jail time. Alongside the interesting are disturbing incidents like that of Justine Sacco’s ill-advised humour and the vitriol fired at her. Read this NY Times adaptation from the book, titled “How One Stupid Tweet Blew Up Justine Sacco’s Life.”
The book has quite a lot of quotes and very few paraphrases. It helps that Ronson never sounds preachy or self-important, and manages somehow to tone down the twisted with a farcical effect, without taking away from the gravity of the content. More than anything, he does a thorough job of examining the subject. I don’t want to mention more examples than I already have; for more I recommend reading the book. It is accessible, thought-provoking and highly relevant.
I left the Massachusetts Historical Society, took out my phone, and asked Twitter, ‘Has Twitter become a kangaroo court?’
‘Not a kangaroo court,‘ someone replied quite tersely. ‘Twitter still can’t impose real sentences. Just commentary. Only unlike you, Jon, we aren’t paid for it.’
Was he right? It felt like a question that really needed to be answered because it didn’t seem to be crossing any of our minds to wonder whether whichever person we had just shamed was OK or in ruins. I suppose that when shamings are delivered like remotely administered drone strikes nobody needs to think about how ferocious our collective power might be. The snowflake never needs to feel responsible for the avalanche.